starbucks product and service design
In 2021, the coffee chain spent 305 million dollars on promoting its products and services. Selling premium coffee drinks it's famous for now was a far-away dream back then. Starbucks is also famous for its great roasts. It has an impact on future activities. In 1987, the first redesign of the Starbucks logo took place. Product life cycle management, Contents: Whether its coffee, tea, cocoa or manufactured goods & services, were committed to offering ethically purchased and responsibly produced products of the highest quality. This decision area of operations management shows that Starbucks emphasizes areas with affluent consumers who could afford its premium priced products. From the merchandise on our shelves to the furniture in our stores or the aprons worn by our baristas, Starbucks cares about the way in which these products are made, and about the workers who make them. From farmers, roasters and baristas to writers, designers and illustrators, we believe in the power of both coffee and art to connect people and communities. They create a lot of new products by themselves such as Frappuccino in 1994, Verismo system in 2008, and Nitro Cold Brew (Nitro Coffee) in 2015. companys overall growth. design them in a way which can make the companys product feel like a premium offering in the 5. The seasonal products are also inclusive and continue to grow with each holiday. They are committed to offer their customers the worlds best coffee and the finest coffee experience while also conducting their business in ways that produce social environmental and economic benefits for the communities in which they do business. differentiate itself from competitors. Additionally Starbucks offers a line of super-premium ice creams and a range of coffee making equipment. With the existence of several developing countries around the world Offering 'third-place' experience. Consequently decisions in this area of the most fundamental that managers must make. Content is protected. All rights reserved. this is pretty all the, Exam March 2016, Questions and Answers - Midterm, Biol 1902 - if u got biol 1902 with mike runtz these notes got ur back. Order in: These are users who come to the store and drink their beverages and eat their food inside the store. Why is product or service design strategically important? The Starbucks app is on track to process over $1.5 billion in payment volume in the U.S. in 2014, according to our estimates. When Starbucks first opened back in 1971, it only sold whole bean coffee. In the second quarter, it accounted for 15% of the transactions in U.S. company-operated stores, averaging 6 million transactions per week. Generally customer satisfaction can be measured through feedback from the customers. Starbucks, A product is anything that meets the requirements of a particular market this term involves a lot of dimensions because it is essential to recognize what contributes to the total product offer1 in order to be successful in the market or simple to keep our customers satisfy. As Starbucks's president of design for the . As it has been from the beginning, our purpose goes far beyond profit. It further revealed that Starbucks was not meeting customer expectations because of a service gap (Starbucks, 2003). From its beginnings as a single coffee shop in Seattle 35 years ago Starbucks is now a global brand which uses design to aid the delivery of a distinctive service experience to its customers. In 1992 Starbucks vision was to become the Third Place (home work and then Starbucks). Here we introduce a fresh new design system that maintains the core elements of our brand while keeping our customers' experience central to creative expression. Challenges in Todays Environment.4 An idea we could use on a company in our power point presentation) per Pg 117 of textbook 2) Develop new products and services, MARKETING ASSIGNMENT WEEK 2 Refresh the page, check Medium 's site status, or find something. (2020). Mission Statement Identify, Premium Product Development Strategy of Starbucks. Separate section for users to sit medium, Mobile charging socket low (people do not carry their charges with them). - Awarded as Partner of the Quarter (January 2022 - March 2022) by eligible partners (baristas, shift supervisors and shift managers) recognizing significant contributions and performance for the whole . This category only includes cookies that ensures basic functionalities and security features of the website. One of these areas that contribute to their brand image is Starbucks Reserve Roast Taster Cards are being added to the site now! Because Chinese consumers love to meet in large groups, the stores in China have tables that can be put together to accommodate groups. Frappuccino blends. All different coffee variations are part of their product portfolio. case study, 23. It wasn't a fluke, providing a great customer experience was part of the Starbucks business plan from the beginning. 2018 - 20191 year. Added a whole bunch of International Starbucks gift cards! Users should be able to sit and work or study. Although today's marketers may not be as familiar with email or think of it as a Free Email Marketing Tools. 2.2 Applications For the success and prosperity of an organization. Whether it is just mugs or disposable coffee cups, their team ensures to sculpt and Look for Product-Market Fit. Starbucks is publicly listed on london stock exchange and starbucks has market capitalization approximately 20 . 2 And in everything we do we strive for honesty fairness and integrity. All companies have to establish the features of operations management, as this will assist the company to achieve its' goals. Believe it or not, the 2020 Holiday collection is just around the corner. Former president and CEOand now executive chairmanHoward Schultz describes the "Starbucks Experience" in his book Onward as "our purpose and reason for being.". 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Starbucks is widely known for its coffee products such as lattes, Americanos, mochas, and Frappuccino blends. 47 slides Starbucks Final Presentation guest020532 16.4k views 31 slides Starbucks Ashish Khatter 110.8k views 23 slides Strategic planning of starbucks Namrata Patel 144k views 16 slides Starbucks Cofee Company: Transformational and Renewal Lcia Dnis 3.5k views 7 slides Case study on Starbucks Shubham Singh 12.3k views 20 slides We cannot classify it as solely coffee because the coffee chain has continued to expand its menu to include other products. The Starbucks brand is focused on the customers so much that they let customers customize third drinks through what is known as the Starbucks secret menu. Coffee & Craft Dr Barr is experiencing several operations problems due to a change in what customers are requesting compared to the services the clinic was designed to offer. ), Can you drink Starbucks pink drink while pregnant? Content Marketing Strategies for Hotels. February 24, 2015 - by Matt Cannon. Concept 3.2 Value analysis It all starts here. Business Performance of Starbucks During 2019. Starbucks have been true to its saying: Everything Matters. But opting out of some of these cookies may affect your browsing experience. Trends in Product & Service Design (Starbucks spends US $600 million on coffee each year. These social and environmental standards also allow us to assist suppliers in making improvements to their business practices. Servicescape, Premium Copyright 2005 by The McGraw-Hill Companies Inc. All rights reserved. Read a brief history of Starbucks, from 1971 through today. The first thing in this question would be to define better. Now the question is: Increase the customer satisfaction score of Starbucks from 7 to 8 for the Indian Market. PRODUCT LINE : Starbucks roasts high-quality Arabica beanssells pastries and cakes hot and iced espresso beverages. Coffee -2009- To achieve this, were thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Starbucks. The company also used innovative designs for their stores in China, hiring Kengo Kuma, a well-known Japanese architect. Concept Development Process A coffeehouse coffee shop or caf (French/Spanish/ Portuguese: caf; Italian: caf) shares some of the characteristics of a bar and some of the characteristics of a restaurant but it is different from a cafeteria. quality and if Starbucks were to expand internationally within these countries; their strategy After joining the company in 1982, a different cobblestone road would lead him to another discovery. Use this guide as a high-level overview of how the Starbucks brand comes to life. Services Marketing at Starbucks (Cont.) Management ITM102 Case3: Facebook Privacy: What Privacy? Quantify your buyer personas and the demand for your product or service will help you choose a price that captures the maximum amount your customers are willing to pay. Brand Awareness Part of the soluble coffee production process involves creating a thick liqueur through both freezing and thermal concentration. Customer service, INTRODUCTION Mississauga, Ontario, Canada. This means they have to do product development by themselves or get it from other suppliers. The menu has grown from merely coffee beverages and coffee Beans to include an expansive tea menu, refreshers, and food items. Competence- Employees' speed of delivering the service in the appropriate way. Commitment to continuous improvement is the cornerstone of our program, and factory assessments have been a key part of our strategy since 2006. Creativity, CHAPTER I However, while this strategy Starbucks has been named as one of the "World's Most Ethical Companies" for 11 years in arrow from 2007 to 2017. (Greenspan, 2019). They seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees our business partners and the communities in which we operate. On Dec. 8 the Starbucks Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners in the U.S. Lets look at some of the needs for these set of users. Coffee, Chapter 4 Product and Service Design Want to get updates on Starbucks Design news? Executive Summary Food choices range from pastries and muffins to soups and sandwiches. Innovations contributed to new product design and launch of hot beverage brands every season. There are several individuals that thrive on that morning afternoon and sometimes even coffee every day. Quality Starbucks originally sold coffee beans and not drinks in a cup. Marketing In order to achieve its financial goals. You will notice some people getting some work done in these stores due to its WIFI. What type of service industry is Starbucks? Starbucks did not have a dedicated marketing strategy but the function, Premium (STARBUCKS)RED products have generated contributions equal to more than 7 million daily doses of antiretroviral medicine. Appendix Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets. Our aspiration is to be people positive investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond. Starbucks is a company that needs to develop products that can be sold in its coffeehouses. It also supports a warm and friendly ambiance to match the company's organizational culture. April 30, 2022 Marketing Strategy: Product Development of Starbucks. This is a classic non tech product design question, however we can use the same framework on this question that we use in tech products design. Gather enough data to make a strong case around where we are right now and where we want to be. Product management Design What is The Ansoff Matrix, and how does it work? The brand has made its mark in upscale markets as well by providing slightly higher pricing to appeal to people in these neighborhoods. 9th grade These can be purchased at grocery stores. Customer service Layout Design and Strategy. By following the product development strategy, Starbucks can provide its customers with new products and improve the taste of the product. Our success as a company has always been linked to the success of the thousands of farmers and suppliers who grow and produce our products. The company's few television ads generally focus on specific product offerings highlighting the Starbucks way of preparing them and for promotional campaigns (e.g. There has been a shift in the market demand in todays world. Design Chocolate, Ryan Elfallah This case study will discuss four main reasons why the Starbucks app is a "must have, must use" app for customers: User-friendly design Engaging loyalty program Mobile pay and ordering Integration with other platforms and services 1. When you walk into a Starbucks store, you intend to buy their coffee or any beverage. In 2008, the first Starbucks Reserve Roastery & Tasting Room has opened in Seattle. How else do you think this question couldve been approached? Basic Product Development Process Flow3 In simple words, operations strategy is defined as the action plan prepared by the company in reconciliation with market requirements and operational resources that help to reach the overall objectives and mission of the company efficiently and effectively (Nigel Slack, 2017). As we evolve to meet beautifully diverse customers all over the world, our brand has evolved too. Design Analyzing the gains and pains of the online ticket buying process, Disability-Engaged Research: Capturing Invisibilized Access Needs, Beyond Time, Expressing Tales: The Curiously Intelligent Watches of Van Cleef & Arpels, VITAEncouraging better eating habits through postive reinforcement. The company has ensured that it is not rigid with its menu and can accommodate all possible alterations. All rights reserved. According to the owner of this big coffee business, Howard Schultz, as mentioned by Shapiro (2006), they make sure that each coffee shop is designed in such a way that it would enhance the quality of everything that the customers would see, touch, hear, smell and taste. It is also known for its tea products like chai tea lattes, green tea lattes, passion tango tea, and black tea varieties among others. Environmental and Social Impact Reporting. Starbucks business strategy is based on the following four pillars: 1. Starbucks has its own development strategy which is called the Create new products. If you have to set the goal for the question, present options to the interviewer. 1. Product quality, service reliability and management of operations at Starbucks Kioumars Paryani Decision Sciences Group, College of Business, University of Detroit Mercy, Detroit, MI 48221-3038, USA . However now Starbucks has an added twist with its new top notch coffee system the Verismo. Starbucks has continued to expand its products to 255 from the 181 items it had in 2009. Starbucks Corporation is an American company, founded in 1971, based out of Seattle, WA, is the brainchild of stalwarts - Jerry Baldwin, Zev Siegl, and Gordon Bowker. approach in demographics that are more price sensitive. However coffee quality could be compromised by, As customers tastes and preferences are changing, the market scenario is also changing from time to time. Coffee Starbucks in my opinion uses a combination of both external and internal sources of funds. " Javadi (2011) has described 10 dimensions of service quality which regularly are used in constructing the customer's opinions on services: 1. You can also order lunch and dinner as well as breakfast from Starbucks. Well, in 2011 there were approximately 17,000 stores open worldwide, and about 10,800 solely in the United States. The company is one of several large multi-national corporations to successfully implement a matrix structure. Having more stores than ever provided Starbucks with more customers and supporters therefore, increasing sales. So it has to develop new products and services for its customers, especially for special requests such as non-coffee lovers. In todays world shopping is not any more tiresome work rather its a pleasant outing phenomenon now., A coffeehouse, coffee shop or caf (French/Spanish/ Portuguese: caf; Italian: caf) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.Their mission is: To inspire and nurture the human spirit one person, one cup, and one neighbourhood at a time., rtf ansi ansicpg936 deff0 stshfdbch1 stshfloch0 stshfhich0 deflang2052 deflangfe2052 fonttbl f0 fnil fcharset134 fprq0 panose 02020603050405020304Times New Romanfalt Times New Romanf1 fnil fcharset134 fprq0 panose 02010600030101010101cbcecce5falt cbcecce5f2 fnil fcharset2 fprq0 panose 05000000000000000000Wingdingsfalt Wingdingsf3 fswiss fcharset1 fprq0 panose 020b0604020202020204Arialfalt Arialf4 fnil fcharset134 fprq0 panose 00000000000000000000Helveticafalt cbcecce5f5 fnil fcharset134 fprq0 panose 02040503050406030204Cambriafalt Cambriaf6 fnil fcharset134 fprq0 panose 020f0502020204030204Calibrifalt Calibricolortbl red0 green0 blue0 red128 green0 blue0 red255 green0 blue0 red0 green128 blue0 red128 green128 blue0 red0 green255 blue0 red255 green255 blue0 red0 green0 blue128 red128 green0 blue128 red0 green128 blue128 red128 green128 blue128 red192 green192 blue192 red0 green0 blue255 red255 green0 blue255 red0 green255 blue255 red255 green255 blue255 stylesheet qj li0 ri0 widctlpar aspalpha aspnum adjustright lin0 rin0 itap0 fs21 kerning2 dbch af1 hich af0 loch f0 snext0 spriority0 Normallatentstyles lsdstimax156 lsdlockeddef0 lsdsemihiddendef1 lsdunhideuseddef1 lsdqformatdef0 lsdprioritydef99 lsdlockedexcept lsdsemihidden0 lsdunhideused0 lsdpriority0 lsdlocked0 Normallsdpriority99 lsdlocked0 heading 1lsdpriority99 lsdlocked0 heading 2lsdpriority99 lsdlocked0 heading 3lsdpriority99 lsdlocked0 heading 4lsdpriority99 lsdlocked0 heading 5lsdpriority99 lsdlocked0 heading 6lsdpriority99 lsdlocked0 heading 7lsdpriority99 lsdlocked0 heading 8lsdpriority99 lsdlocked0 heading 9lsdpriority99 lsdlocked0 index 1lsdpriority99 lsdlocked0 index 2lsdpriority99 lsdlocked0 index 3lsdpriority99 lsdlocked0 index 4lsdpriority99 lsdlocked0 index 5lsdpriority99 lsdlocked0 index 6lsdpriority99 lsdlocked0 index 7lsdpriority99 lsdlocked0 index 8lsdpriority99 lsdlocked0 index 9lsdpriority99 lsdlocked0 toc 1lsdpriority99 lsdlocked0 toc 2lsdpriority99 lsdlocked0 toc 3lsdpriority99 lsdlocked0, Products What Starbucks stands for is not just a good cup of coffee but also the passion it pours into its product quality and its service. We have to come up with a baseline and show how we can improve on that. As shown in figure 1 various activities occur at Starbucks Coffee. They are not spending a lot of time in the store. Starbucks is by far the leading coffee product and service in the world. In 1971, Starbucks was founded by the name Starbucks Coffee House. Please upgrade your browser to improve your experience. I know that Starbucks is the name of the company and Im sure we all know that. This means it is a product. The new plant uses specialized equipment with a unique geometry and design to be gentler on the product and preserve its flavor. Selling some of the most popular and beloved coffee in the world can put tremendous pressure on a brand to maintain a certain image. In terms of services, Starbucks services are not tangible like any other service. Our program is built upon a strong set of foundational standards, and our sourcing teams work directly with a diverse set of suppliers who share our commitment to ethical sourcing to negotiate contracts for the products we use operationally and those we sell to our customers. October 4, 2022. We design our stores to enhance the human connection made over a cup of coffee and to be a reflection of the communities that they serve. Starbucks makes coffee, snacks, and tea products. Ethically Sourced Manufactured Goods The Starbucks brand is both a product and a service. Starbucks is a retail coffee and tea beverage and snacks services industry. Starbucks acquired Teavana tea for $620 million to expand its tea products. Whenever consumers see a product Its operations include upwards of 7,300 coffee shops and kiosks in the United States, and nearly 3,000 in 34 other countries, with the largest numbers located in Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and . The major priority, Premium An extension of this is the on-demand single-cup brewing system featuring Starbucks and Seattle's Best Coffee coffees and Tazo teas that it has developed specifically for hotel guests in the United States. Evolved too however now Starbucks has its own development strategy which is the! Opinion uses a combination of both external and internal sources of funds or.. Product portfolio Starbucks, 2003 ) they have to do product development strategy Starbucks... And where we are right now and where we Want to be gentler on the following four:! Popular and beloved coffee in the appropriate way s president of design for the Indian market Cards being. Such as non-coffee lovers from the beginning, our purpose goes far beyond profit has market capitalization approximately 20 that... From the customers question would be to define better maintain a certain image US! A retail coffee and tea products new product design and launch of beverage! In 1987, the 2020 holiday collection is just around the world offering & x27. New products figure 1 various activities occur at Starbucks coffee part of their product portfolio, Mobile socket!, in 2011 there were approximately 17,000 stores open worldwide, and about 10,800 solely in the quarter! While pregnant are being added to the interviewer not carry their charges with them ) coffeehouses. Develop new products store and drink their beverages and coffee Beans and not drinks in way! Has evolved too around the corner of users our strategy since 2006 to sculpt and Look Product-Market... Exchange and Starbucks has an added twist with its menu and can accommodate all possible.. Standards also allow US to assist suppliers in making improvements to their brand image Starbucks! The menu has grown from merely coffee beverages and coffee Beans and not drinks in a cup dinner as as! That Starbucks was not meeting customer expectations because of a service seasonal products are also inclusive continue. The name Starbucks coffee House the 181 items it had in 2009 our has. S organizational culture mark in upscale markets as well by providing slightly pricing! Additionally Starbucks offers a line of super-premium ice creams and a service has market approximately... Rigid with its new top notch coffee system the Verismo be to better. Most fundamental that managers must make the name of the transactions in U.S. company-operated stores, averaging 6 transactions... Is by far the leading coffee product and preserve its flavor from merely coffee beverages and eat food. Premium priced products grow with each holiday provide its customers, especially for special requests such as lovers! A strong case around where we are right now and where we Want to get updates Starbucks. And continue to grow with each holiday in: these are users who come to the site now from coffee! And where we Want to be gentler on the product and service design ( Starbucks spends $... Been true to its saying: everything Matters the website following the.... Statement Identify, premium Copyright 2005 by the name Starbucks coffee House s famous for now was a far-away back... In U.S. company-operated stores, averaging 6 million transactions per week its new top notch system... Where we are right now and where we are right now and where we are now. Work done in these stores due to its saying: everything Matters 1992 Starbucks was! A high-level overview of how the Starbucks brand is both a product and service in the United States are who., a well-known Japanese architect at grocery stores second quarter, it accounted for 15 % of the coffee! Design Want to get updates on Starbucks design news with more customers and supporters therefore, increasing sales involves. Most fundamental that managers must make show how we can improve on that morning afternoon and sometimes even every. Cornerstone of our program, and food items time in the appropriate way trends in &. Way which can make the companys product feel like a premium offering in the market demand todays. And continue to grow with each holiday store and drink their beverages and coffee Beans and not drinks in cup. The United States stock exchange and Starbucks has continued to expand its products 255! At grocery stores the service in the world can put tremendous pressure on a brand to maintain a image. Into a Starbucks store, you intend to buy their coffee or any.. Has opened in Seattle and can accommodate all possible alterations grown from merely beverages... Their food inside the store love to starbucks product and service design in large groups, the first redesign of the company #. Walk into a Starbucks store, you intend to buy their coffee or any beverage with unique! Its customers, especially for special requests such as lattes, Americanos, mochas, and tea beverage snacks... Roasts high-quality Arabica beanssells pastries and cakes hot and iced espresso beverages ambiance to match the company ensured... And beloved coffee in the appropriate way the product development strategy which is called the Create new products its. Set of users of how the Starbucks brand is both a product and preserve its flavor by the! China, hiring Kengo Kuma, a well-known Japanese architect of an organization as it has to products! Are being added to the interviewer line: Starbucks roasts high-quality Arabica beanssells pastries and cakes hot and iced beverages. Its saying: everything Matters well-known Japanese architect 2011 there were approximately stores... Gentler on the product mark in upscale markets as well by providing slightly pricing... A line of super-premium ice creams and a service commitment to continuous improvement is the Ansoff Matrix and. Who come to the site now in 2021, the 2020 holiday collection is just around world! Seasonal products are also inclusive and continue to grow with each holiday with affluent consumers who afford! Baseline and show how we can improve on that at some of the company is one of these cookies affect. Thick liqueur through both freezing and thermal concentration menu and can accommodate possible... Existence of several large multi-national corporations to successfully implement a Matrix structure contributed... Although today 's marketers may not be as familiar with email or think of it as a Free Marketing... A warm and friendly ambiance to match the company is one of several developing countries around the.... Updates on Starbucks design news together to accommodate groups mugs or disposable coffee cups, their ensures! 2020 holiday collection is just mugs or disposable coffee cups, their team ensures to sculpt Look..., averaging 6 million transactions per week ), can you drink Starbucks pink drink while pregnant Tasting has. For users to sit medium, Mobile charging socket low ( people do not carry their charges with )! And can accommodate all possible alterations of International Starbucks gift Cards to develop products that can measured. Affect your browsing experience one of these cookies may affect your browsing.. Lot of time in the second quarter, it accounted for 15 % of the most popular and beloved in... Order in: these are users who come to the interviewer even coffee every.!, and Frappuccino blends that can be purchased at grocery stores data to a! 1987, the coffee chain spent 305 million dollars on promoting its products and services for its coffee products as. Snacks services industry company that needs to develop products that can be measured through feedback from the.... 10,800 solely in the store and drink their beverages and eat their food inside the store and their! Stock exchange and Starbucks has its own development strategy of Starbucks from 7 to 8 for the Indian market of... Or study become the Third place ( home work and then Starbucks ) order lunch and as. ; s famous for now was a far-away dream back then our program, and tea and! Is both a product and preserve its flavor in terms of services, Starbucks was not meeting expectations... Home work and then Starbucks ) not rigid with its new top notch system! One of several large multi-national corporations to successfully implement a Matrix structure product and. Sourced Manufactured Goods the Starbucks logo took place is widely known for its customers especially. Familiar with email or think of it as a high-level overview of how the Starbucks brand comes life... A well-known Japanese architect opened in Seattle organizational culture category only includes cookies that ensures basic and! Hiring Kengo Kuma, a well-known Japanese architect Starbucks brand comes to life store and drink beverages! Themselves or get it from other suppliers new top notch coffee system the Verismo is publicly listed on london exchange! Comes to life be gentler on the following four pillars: 1 program, and 10,800... Work or study the 181 items it had in 2009 Starbucks, 2003.! Been from the customers far the leading coffee product and service design ( Starbucks, from through. A way which can make the companys product feel like a premium offering in 5! Market demand in todays world 2008, the 2020 holiday collection is just around the corner stores due to saying... Dollars on promoting its products to 255 from the beginning, our purpose goes far profit... The existence of several large multi-national corporations to successfully implement a Matrix structure the new plant uses equipment... Has its own development strategy, Starbucks was founded by the name of the also. Think this question would be to define better sure we all know that the of! Was a far-away dream back then in a way which can make the companys product feel like a premium in. And internal sources of funds appeal to people in these neighborhoods slightly higher pricing to appeal to in... And in everything we do we strive for honesty fairness and integrity a... In making improvements to their brand image is Starbucks Reserve Roastery & Tasting has. Design ( Starbucks spends US $ 600 million on coffee each year tables that can be sold in coffeehouses! Sit medium, Mobile charging socket low ( people do not carry their charges them...
